I’m beyond excited to FINALLY get to share my Resort 2023 collection with you! This collection is a fresh beginning to the year, and our closets. From the four essential bikini styles that you can mix n match to create your perfect look - to the 3 basic apparel pieces to create any vibe with.
Let’s start with the swimwear:
We had to bring back our best-selling Mara Triangle Top - the essential triangle top that can be tied 18 ways and sells out every single time we release it in new colors!!
Next obvious style to add to an essentials collection was our celeb-loved Blaze Bottom that’s been worn by Kim Kardashian and Madison Beer. The Blaze Bottom was one of my very first designs for Seven Swim’s first collection. I love wearing skimpy string bikinis, but most of them dig into your sides. The Blaze Bottom takes on that challenge, and is the epitome of sexy, flattering and comfortable.
I decided on the Paige Bandeau Top for the collection because not only is it always a crowd pleaser - but it’s also the ultimate basic as the bandeau-perfected. Day to night, beach to club - the Paige is an essential if we’ve ever seen one.
The absolute hardest one to figure out was the final bottom for this collection. It needed to flatter everyone just like the Blaze, but I also wanted it to add a bit more coverage for anyone who wasn’t into the skimpiness of the Blaze… But I didn’t want it to be quite full coverage…
That’s where the Carter Bottom walks in. I had to create a whole new style to be the epitome of an essential bottom that would be perfect with either the Paige Bandeau Top or the Mara Triangle Top. The Carter can sit high on your hips or around your waist - it looks sexy and chic either way. The back is the best part though! We found just the right amount of coverage to accentuate your best assets but be appropriate in any setting.
Next up is the apparel:
Three essential styles - infinite possibilities. My favorite thing to wear day-to-day is a matching set, so I just had to create my own! I took my favorite tank top and biker shorts styles and perfected the length, cut and comfort to create the ultimate set that can be worn together or as separates. The Skyler Tank and Logan Shorts are styles you’ll never want to take off, trust!
I’ve been obsessed with the amazing unitard styles that have been trending lately, but I honestly had not found that one that really flattered me yet. Either the length was off, or it gave me a major camel toe, or it wasn’t flattering on the top. So I created the Lexi Jumper to hit your legs in a flattering and comfortable place, never give you a camel (no middle seam down the front!!), and have a sexy but supportive fit everywhere. Not only that, but the shoulder straps are adjustable so you can make it as supportive as you want!
That’s the summary, but you really have to feel and see the pieces irl to see how special they truly are!
Swim launches on January 6th, at 12 PM EST
Apparel launches on January 20th, 12 PM EST
(Pssst: Don’t forget we offer free returns and exchanges for all US babes, so you can always try out one of these new pieces - worry free.)